Preparing a retrofit project
Factors effecting technology acceptance
Introduction
Sarah McCelland of RISE Director recently spoke with Dan Bowers, Head of Psychology at the University of South Wales, about a challenge that sits at the heart of every innovation effort yet is often overlooked: technology acceptance.
Published: January 2026
Contents
Factors effecting technology acceptance
At the University of South Wales, Dan’s research focuses on the behavioural and cultural factors that determine whether new technologies become embedded, or quietly abandoned.
Rather than treating digital transformation as a purely technical exercise, Dan examines the lived experience of users; their expectations, anxieties, motivations, and the organisational environments that shape their decisions.
Readers that would like this document in a more accessible format should contact rise@turntown.co.uk
Read the case study by downloading the PDF below.