Developing a marketing and engagement plan
Introduction
Developing a marketing and engagement plan for a retrofit scheme is essential for several reasons. It should raise awareness and educate the target audience about the benefits of retrofitting, such as energy efficiency and cost savings. It can therefore help retrofit scheme project managers to engage people throughout a project, helping to avoid refusals and withdrawals, ultimately and increasing the likelihood of a project's success.
This quick guide sets out some key considerations for those developing a plan. It should be useful to anyone involved in retrofit projects, particularly where they are interested in engaging residents positively.
Contents
Welcome to the Quick Guide: Developing a marketing and engagement plan
After discussing the purpose of an engagement and marketing plan, the quick guide considers the importance of understanding the project’s stakeholders. For domestic retrofit this usually involves residents, but consideration should also be given to other stakeholders such as community groups, local councillors and others that may be able to influence a project’s success.
The quick guide then suggests some questions to ask when developing a plan, before ending on some thoughts about the importance about making them bespoke to the area in which you are working.
Download the PDF below to access the Quick Guide.